Mediation and Marketing: Complementary Skills

, New York Law Journal

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Ed Poll, principal of LawBiz Management, writes: Increasingly, litigators look past the emotion of going to court and pursue alternative dispute resolution through arbitration or mediation. Doing so successfully, of course, requires understanding the law and the appropriate ADR techniques. But what is often overlooked is that the process of securing agreement to pursue alternative dispute resolution is very similar to the process of successful marketing.

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