FTC, Consumer Actions Shape Advertising and Marketing Landscape

, New York Law Journal


Marc S. Roth, a partner at Manatt Phelps & Phillips, and Edward Kabak, general counsel of the Promotion Marketing Association, review recent legal developments, including several cases brought by the FTC against companies alleged to have made unsubstantiated health claims and violated their stated privacy policies, and consumer class actions and cases initiated by competitors and self-regulatory bodies involving social media, cosmetic advertising, and "natural" claims.

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