Brand Standards: How Far Will the Courts Let Franchisors Go?

, New York Law Journal


In his Franchising column, David J. Kaufmann writes that every franchise agreement vests in the franchisor the ability to promulgate and modify from time to time "brand standards," allowing consumers to associate franchisors' marks with certain standards of quality, product offerings, unit appearance, no matter where the franchise is. But some franchisees have pushed back on brand standards.

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