Establishing Employers' Ownership in Social Media

, New York Law Journal

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In their Employment Law column, Weil, Gotshal & Manges partners Jeffrey S. Klein and Nicholas J. Pappas write: Employers may correctly believe that social media marketing is more effective when projected through a human rather than corporate persona, and may thus encourage employees personally to connect with other users. But some have then discovered too late that they took insufficient precautions in establishing ownership of the social media.

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