Outside CounselJoshua Bernstein and Vanessa Garcia, New York Law Journal
Co-Branding a Boutique Hotel and Restaurant With a Celebrity Chef
Joshua Bernstein and Vanessa Garcia write that celebrity chefs and signature restaurants have become an essential component of any successful high-end hotel, but there are potential pitfalls in co-branding. Savvy business owners will make sure to include reasonable and enforceable non-compete clauses among the terms of employment for the chefs with whom they co-brand any of these business ventures.
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