Jamie Diaferia and Zach Olsen of Infinite Public Relations write: Successful law firms are employing new and creative PR strategies that identify and attract new business opportunities, as well as help attract, retain and develop new partners; plan for and execute timely succession within the firm; and help associates develop into partners that are dynamic, effective spokespeople.
PR and Marketing Are Essential to Keeping Partnerships Prosperous
New York Law Journal
February 4, 2013
This article requires premium access
This article requires premium access to The New York Law Journal. Please sign in or subscribe to read the full text.