Jamie Diaferia and Zach Olsen of Infinite Public Relations write: Successful law firms are employing new and creative PR strategies that identify and attract new business opportunities, as well as help attract, retain and develop new partners; plan for and execute timely succession within the firm; and help associates develop into partners that are dynamic, effective spokespeople.
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PR and Marketing Are Essential to Keeping Partnerships Prosperous
New York Law Journal
February 4, 2013
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