In his Franchising column, David J. Kaufmann, senior partner of Kaufmann Gildin Robbins & Oppenheim, discusses a franchisors' ability to dictate precisely the minimum and maximum retail prices which their franchisees may charge the public for products/services, which can dramatically heighten those franchisors' competitive positions versus other brands.
Price Point Advertising and Resale and Price Maintenance Programs
New York Law Journal
November 9, 2012
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