John Hellerman and Spencer Baretz, cofounders of Hellerman Baretz Communications, write: Law firms need to find a way get past their marketing inhibitions and convert those closest to them into ambassadors for their brands. Typically, when your article, quote or other content is relevant and easily passed on, a receiver will share with their network either important knowledge they gleaned from your content, or your content itself.
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Thought Leadership: A Game to Share With Your Friends
New York Law Journal
October 15, 2012
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